Fair-traders point out these development advantages: for too long, conventional trade has focused on the lowest common denominator. Efficiency at all costs, lower prices and low consideration of social, economic and environmental impact have been the hallmarks of conventional international trade. The massive consolidation of electricity supply in supply chains has reduced options for consumers, farmers and workers and unprecedented prosperity, controlled by a few. Oxfam`s latest report on global inequality has shown that only eight men control more wealth than the world`s 3.6 billion poor. Politics must also be careful. Fair traders are a political force that has a much stronger voice than their position in international trade statistics might make you believe. Their campaigns often show the social and environmental costs that opponents of globalization see in open markets. In this way, the Fair Trade movement follows on from the protests that took place at WTO ministerial meetings on the progress of the ongoing trade negotiations. Nevertheless, many fair traders fully accept the realities of the market and oppose any form of veiled protectionism (see Paola Ghillani`s interview).
Free trade advocates insist on removing barriers between countries and removing preferential policies that favour countries or certain industries. Free traders believe that a company should succeed or fail on the basis of its ability to respond to the free and open market, without the need for specific state protection to protect the industry or its workers. Many free trade advocates for the abolition of tariffs and subsidies and oppose rules that require companies to pay extra for transactions in foreign markets. The Harkin Engel Protocol, also known as the Cocoa Protocol, is an international agreement that was created to end some of the worst forms of child labour in the world and forced labour in the cocoa industry. It was first negotiated by Senator Tom Harkin and MP Eliot Engel after seeing a documentary showing the widespread problem of the cocoa industry on child slavery and human trafficking. The parties agreed on a six-item plan: Fair Trade Standards set the criteria for farmers, workers, traders and other stakeholders to participate in this unique business approach. There is little doubt that the term „fair trade” can be hijacked and used cynically. A frequently cited problem with the British symbol of fair trade is that it certifies only raw materials and not finished products. You can buy a fair trade cotton t-shirt that could theoretically have been turned into a finished item in a sweatshop. There is nothing to prevent the manufacturer from making it look like an ethical shirt and stigmatizing it with a fair trade logo. Mark Engler, who writes in sweat shops for New Internationalist: „Consumers who think they are opting for an ethically pristine product could actually buy clothes sewn with child labour or finished in a dangerous overheated factory.”  University students have significantly increased their consumption of fair trade products in recent decades. Students have a more favourable attitude to buying fair trade products than men and feel morally more obligated to do so.
Women should also have stronger intentions to buy fair trade products.  Producers organize and aspire to fair trade certification for several reasons, either through religious ties, social justice, autonomy, political liberalization, or simply because they want to be paid more for their work efforts and products. Farmers are more likely to identify with organic farming than with fair-trade farms, because organic farming is a way of